Ultimate Way To Advertise For

The Haitong Building, a well known Shanghai landmark has a unique curved top. An outdoor advertisement is placed outside of the building, opposite to Shanghai Haitong. It appears that a powerful gust from a Midea electric fan has caused the wave design. The client had a limited budget for this campaign, but they wanted to create a huge effect. Firstell Communications, the ad agency in Shanghai created this non-traditional creative approach. (link)

The above scene shows a body builder doing ‘Cable Flys’on a double-craned construction site. This gives the impression that he is lifting the heavy weight from the construction site.(link)